Over the past week a video has been popping up all over my Facebook and Twitter. The video is usually captioned ‘Devil Baby Attacks’ or something along those lines. After a few days of trying to avoid the video I decided to give it a watch.
The video consists of a remote-controlled push chair with an animatronic ‘demon’ baby inside. The push chairs creeps up along members of the public and when they remove the blanket the possessed baby inside lets out a scream and terrifies the people around.
I like most kinds of viral marketing campaigns and this particular one I love. I really enjoy horror films so to me this is a brilliant way to make audiences find out more about the ‘demon baby’.
The possessed baby is in fact campaign for the upcoming horror film Devil’s Due, in which the films protagonists are dealing with demonic pregnancy (or something like that, you know the usually haunted baby malarkey). I think I’ll be going to watch it as I enjoyed the viral sensation surrounding the movie.